Copilot Blog

The Monsters Were Just Trees: Start a Writing Practice in 2025
Eva Avery Eva Avery

The Monsters Were Just Trees: Start a Writing Practice in 2025

Is writing a life-jacket you only reach for in a storm? Are you waiting for the elusive “creative spark” or the perfect moment to feel “caught up” before you finally write? If so, here are two paradigm shifts that will help you start—and stick to—a writing practice this year.

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What If You Won the Lotto? Thoughts on Marketing and Living a Life of Choice
Jennifer Jensen Jennifer Jensen

What If You Won the Lotto? Thoughts on Marketing and Living a Life of Choice

Too many people look at marketing as a necessary evil, a chore that must be done to support their business. In some ways, that’s true. You don’t necessarily have to do “All the Things,” but you do have to do something if you want anyone to find your art, read your writing, buy your product, and/or hire you for your services. So what will you choose?

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Think Like an Editor: 5 Ways to Write a Good Book Title
Eva Avery Eva Avery

Think Like an Editor: 5 Ways to Write a Good Book Title

My bookaholism isn’t getting better, but that—and nearly a decade of working on successful nonfiction books—has taught me a thing or two about what makes a title sing. So I’m going to share with you the five ways to think like a book editor, create a damn good book title, and position your book like a pro.

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Bestie Couples Therapy: A Lesson in Fear
Jennifer Jensen Jennifer Jensen

Bestie Couples Therapy: A Lesson in Fear

Last month, I spent five weeks going to couples therapy with my best friend of twenty-three years. Weird, right? What followed was an important lesson about the way fear holds us back from pretty much everything—including creative fulfillment.

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Start Here: The 4 Elements of Strong Positioning
Eva Avery Eva Avery

Start Here: The 4 Elements of Strong Positioning

So you want to write a book? You may be wondering where in the world to begin. Before outlining, before writing the first draft, we always recommend starting with positioning… But what the heck does that mean?

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