Copilot Marketing

You dream of getting your book into the hands of readers who need it.

My passion is helping you achieve that.

Hi, I’m Jenn Jensen! I’ve spent the entire 17 years of my marketing career in publishing and helped launch 18 New York Times bestsellers (so far!), most notably Mark Manson’s The Subtle Art of Not Giving a F*ck and John Lithgow’s Dumpty trilogy. 

I served in directorial positions at Wonderwell and Chronicle Books and cut my teeth at HarperCollins, where I planned and executed successful book launches for high-profile authors with a wide range of backgrounds—from celebrities such as Paul Stanley and Rose McGowan to self-help and spirituality luminaries such as Deepak Chopra, Debbie Ford, Marianne Williamson, C. S. Lewis, Thich Nhat Hanh, Father James Martin, and Barbara Brown Taylor. I’d love to do the same for you.

Authors have called me their marketing “Jedi Master,” their “Buffy,” and a “brilliant badass,” which makes me incredibly proud but also slightly sweaty, as that’s a hell of a lot to live up to. My goal is to always shoot for the moon and help you sell as many books as possible, but my approach is very practical and down-to-earth. I know how intimidating self-promotion can be, so everything I do is geared toward making the process feel as understandable and achievable as possible.

Let’s give your book its best shot at success. Check out my services below.

Author Platform &
Book Launch Essentials

This package includes all the essential marketing activities and guidance that every book needs during the 6-month ramp-up to its on-sale date, including:

  • Author Platform Audit

  • Website Consultation & Content

  • 2 Marketing Strategy Sessions

  • Custom Marketing Timeline

  • 4 Pre-Launch Coaching Sessions

  • Metadata Optimization & Keyword Selection

  • Amazon & Goodreads Author Page Guidance

  • Amazon A+ Content

  • Endorsement & Partnership Outreach Guidance

Book Launch Management

This highly flexible, retainer-based service includes 20 hours per month of hands-on marketing support that can be put toward a wide range of potential activities. Examples include:

  • Pre-Order Incentive Strategy

  • Social Media & Email Strategy

  • Content Writing & Graphic Design

  • Book Landing Page Design
    (For authors with existing Squarespace or WordPress sites.)

  • Author Event Pitches & Coordination

  • Author Network Activation:

    • Media Outreach

    • Influencer/Partnership Outreach

    • Book Promo Kit

    • Street Team Coordination

  • Book Award Submissions

Social Media Jumpstart

This service will get you up and running on social media and establish you in a content creation and posting routine that you can comfortably sustain, whether on your own or with helpers.

  • Strategy & Objective-Setting Session

  • Content Calendar Template

  • Content Design Templates

  • 2-Weeks of Pre-Written & Designed Content

  • Training Session

Email Strategy & Content

Email marketing is one of the most powerful tools in driving book sales. Whether you already have an active email list/newsletter or want to get one started, I can help with:

  • Strategy & Objective-Setting Session

  • 4-Month Editorial Calendar

  • Content Template

  • Suite of 6 Pre-Written Messages

Advertising Campaign

Advertising can be expensive, and it’s often difficult to decide where your money is best spent. I can build and execute a custom ad plan for your book, which may include:

  • Trade (Retailer-Focused) Ads

  • Dedicated E-Blasts

  • Amazon Ads

  • Google Ads

Praise

“Jenn is an exceptional book marketer. From high-level strategy to grassroots tactics, she is an expert, and I enjoyed working with her.””

—BRAD ARONSON
national bestselling author of HumanKind

“For me, marketing was the part [of publishing] I feared the most. You were my Buffy.”

—CALEB WILDE
author of Confessions of a Funeral Director

“This book would not exist this way, this successfully without you. You’re a brilliant badass.”

—ALEXIS ROCKLEY
author of Find Your F*ckyeah

“As a first-time author, I was unfamiliar with the publishing process and very reluctant to engage in my social media campaign. Jenn's expert guidance made all my fears melt away…. I could not have had such a successful and personally satisfying book release without her support.”

—ERIC FITZMEDRUD, PhD
author of The Better Man

“Jenn [meets] her goals with enthusiasm, passion for her books and projects, laser-focused organization, great generosity, and a steady hand and presence that editors and authors respect and depend on.”

—LAINA ADLER
VP & Deputy Publisher of HarperOne, an Imprint of HarperCollins Publishers