Too many people look at marketing as a necessary evil, a chore that must be done to support their business. In some ways, that’s true. You don’t necessarily have to do “All the Things,” but you do have to do something if you want anyone to find your art, read your writing, buy your product, and/or hire you for your services. So what will you choose?

Thoughts from a hopelessly unfashionable marketer on what Gen Z, TikTok, and the election can teach you about putting yourself out there and staying relevant in an ever-changing world.